Websites serve a number of purposes. For an e-commerce site, sales and revenues take top priority. Meanwhile, blogs want to increase readership levels and ultimately monetize incoming traffic. For direct-to-consumer alternative energy providers, it’s all about ensuring that website clicks translate into leads and conversions. In other words, a high converting website is a top priority for your business.

What is CRO?

CRO stands for Conversion Rate Optimization. It generally involves an incremental, site-wide process to raise conversion rates. Many businesses optimize landing pages so customers perform desired actions like filling out a contact form, subscribing to a newsletter, or downloading a brochure. The more optimized your marketing campaigns are, the higher your site’s conversion rates.

CRO Helps You Save on Advertising Costs

CRO is an effective way to increase your revenue takings. Many sites report high incoming traffic but poor conversion rates. This happens when site content hasn’t been optimized for conversion. If you rely on paid traffic, CRO can help save on advertising costs.

Let’s say your site’s average conversion rate is four leads for every 100 visits. CRO can increase that rate to 12. Now, you get more leads without paying more for traffic.

How to Get Started With CRO

There are many tools available on the market for CRO such as Hotjar, Crazy Egg, or Demand IQ. Demand IQ’s software?is especially geared towards improving the conversion rates of businesses in the clean energy industry. Demand IQ can help you convert clicks into conversions at higher rates.

The process is similar to that of the scientific approach. Our platform provides accurate cost per acquisition reports in real-time.? The insights you glean from analyzing the collected data will help you understand your customers better and make appropriate changes to your marketing campaigns. Specifically, providing clear solutions to their challenges will raise your conversion rates.

Thinking about leveraging CRO? You don’t have to go it alone. Contact us today to get connected to a CRO expert!